Ethical behavior of marketing managers
The ethical behavior of marketing managers was examined by analyzing their responses to a series of different types of ethical dilemmas presented in vignette form. The ethical dilemmas addressed dealt with the issues of (1) coercion and control, (2) conflict of interest, (3) the physical environment...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
1983
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In: |
Journal of business ethics
Year: 1983, Volume: 2, Issue: 4, Pages: 291-299 |
Further subjects: | B
Physical Environment
B Ethical Behavior B Ethical Dilemma B Economic Growth B Marketing |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |