The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Despite society’s increasing sensitivity toward green production, companies often struggle to find effective communication strategies that induce consumers to buy green products or engage in other environmentally friendly behaviors. To add clarity to this situation, we investigated the effectiveness...
| Authors: | ; ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2019
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| In: |
Journal of business ethics
Year: 2019, Volume: 157, Issue: 4, Pages: 1111-1132 |
| Further subjects: | B
Negative framing
B pro-environmental behavior B Shame B Green consumption B Negative emotions B Communication |
| Online Access: |
Volltext (lizenzpflichtig) |
