RT Article
T1 Advertising and behavior control
JF Journal of business ethics
VO 1
IS 1
SP 3
OP 12
A1 Arrington, Robert L.
LA English
YR 1982
UL https://ixtheo.de/Record/1785594052
AB Advertisers often have been accused of using techniques which manipulate and control the behavior of consumers and hence violate their autonomy. Some of these techniques are puffery, subliminal advertising, and indirect information transfer. After examining both criticisms and defenses of such practices, this paper presents an analysis of four of the concepts involved in the debate — the concepts of autonomous desire, rational desire, free choice, and control. Applying the results to the case of advertising, it is shown that advertising cannot be found guilty of intrinsically or frequently violating the consumer's autonomy in any of the relevant senses of this notion.
K1 Indirect Information
K1 Behavior Control
K1 Free Choice
K1 Information Transfer
K1 Economic Growth
DO 10.1007/BF00382800