Proselitismo midiático e as bases da recusa à Igreja Universal: um estudo de caso = Media proselytism and the basis of the refusal to the Universal Church : a case study

In this article, I propose an analysis of the Universal Church of the Kingdom of God’s media, with focus on the exam of the reception of it contents by “potential converted” ones. Based on a case study, I have the objective of understanding how the people that do not attend to the Universal Church a...

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Bibliographic Details
Subtitles:Media proselytism and the basis of the refusal to the Universal Church
Main Author: Swatowiski, Claudia Wolff (Author)
Format: Electronic Article
Language:Portuguese
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Published: Asociación de Cientistas Sociales de la Religión del Mercosur 2009
In: Ciencias sociales y religión
Year: 2009, Volume: 11, Issue: 11, Pages: 131-155
Further subjects:B Universal Church of the Kingdom of God
B Proselytism
B Reception
B Evangelical media
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Summary:In this article, I propose an analysis of the Universal Church of the Kingdom of God’s media, with focus on the exam of the reception of it contents by “potential converted” ones. Based on a case study, I have the objective of understanding how the people that do not attend to the Universal Church appropriate to themselves the religious programs broadcasted by the denomination. It will be observed the negotiations that take place from the proselytist massage and the questions involved in the refusal of adhesion to the church.
ISSN:1982-2650
Contains:Enthalten in: Ciencias sociales y religión
Persistent identifiers:DOI: 10.22456/1982-2650.8385