Progressive and rational CSR as catalysts of new product introductions

Whereas extant literature has examined the overall effect of corporate social responsibility (CSR) on innovation, it is argued that CSR is a multidimensional concept encompassing both progressive activities concerning a firm’s engagement in the social domain, as well as rational aspects pertaining t...

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Bibliographic Details
Main Author: Murcia, Maria Jose (Author)
Format: Electronic Article
Language:English
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Published: Springer 2021
In: Journal of business ethics
Year: 2021, Volume: 174, Issue: 3, Pages: 613-627
Further subjects:B Progressive CSR
B Corporate social responsibility
B Innovation
B New product introductions
B Aufsatz in Zeitschrift
B Organizational façades
B Organizational hypocrisy
B Knowledge-based view
B Rational CSR
Online Access: Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)

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520 |a Whereas extant literature has examined the overall effect of corporate social responsibility (CSR) on innovation, it is argued that CSR is a multidimensional concept encompassing both progressive activities concerning a firm’s engagement in the social domain, as well as rational aspects pertaining to corporate governance practices and the protection of shareholder rights. This study integrates organizational hypocrisy with the knowledge-based view literatures to examine how different forms of CSR engagement affect the rate of new product introductions (NPI). Results suggest that the mechanisms by which progressive and rational CSR are associated to increases in the rate of NPI differ. Specifically, while progressive CSR positively affects the rate of NPI and such effect is deemed stronger for firms that are more vertically integrated, the effect of rational CSR on the rate of NPI is conditional on a firm’s level of absorptive capacity. 
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STG 0 0 |a Inovação,Responsabilidade social da empresa 
STH 0 0 |a Инновация,Корпоративная социальная ответственность 
STI 0 0 |a Εταιρική κοινωνική ευθύνη,Corporate social responsibility,Καινοτομία 
SYE 0 0 |a Corporate social responsibility,Corporate citizenship,Corporate environment responsibility,Corporate environmental responsibility,Corporate responsibility,Corporate sustainability management,Corporate volunteering,CSR (Corporate social responsibility),Environmental social governance,ESG,Gesellschaftliche Unternehmensverantwortung,Gesellschaftliche Verantwortung von Unternehmen,Gesellschaftliches Engagement von Unternehmen,Nachhaltigkeitsmanagement,Soziale Verantwortung von Unternehmen,Soziales Engagement von Unternehmen,Unternehmensverantwortung,Unternehmerische Sozialverantwortung,CSR,Corporate Citizenship,Unternehmerische Gesellschaftsverantwortung,Unternehmerische Sozialverantwortung,Unternehmen , Neuerung,Innovationsverhalten,Innovationen