The influence of organizations’ tax avoidance practices on consumers’ behavior: the tole of moral reasoning strategies, political ideology, and brand identification

This study adopts moral reasoning strategies (moral rationalization and decoupling) to investigate why consumers support companies involved in ethical transgressions. Drawing on several cases of real multinationals publicly involved in tax avoidance practices, it aims to demonstrate that moral ratio...

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Bibliographic Details
Authors: Matute, Jorge (Author) ; Sánchez-Torelló, José Luis (Author) ; Palau i Saumell, Ramon (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2021
In: Journal of business ethics
Year: 2021, Volume: 174, Issue: 2, Pages: 369-386
Further subjects:B Consumer behavior
B Aufsatz in Zeitschrift
B Tax avoidance
B Moral reasoning strategies
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