Corporate Metaphors and Strategic Thinking: “The 10/40 Window” in the American Evangelical Worldview

The 10/40 Window, as a compelling rhetorical vision for some American evangelicals, has been a stimulus to give agency to a generation of missionaries, but there is reason for suspicion, because this view of the world does not square with some other things that we know about the world and because it...

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Bibliographic Details
Main Author: Rynkiewich, Michael A. (Author)
Format: Electronic Article
Language:English
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Published: Sage 2007
In: Missiology
Year: 2007, Volume: 35, Issue: 2, Pages: 217-241
Online Access: Volltext (lizenzpflichtig)