Twitter presence and experience improve corporate social responsibility outcomes

We investigate the role of social-media-triggered public pressure on corporate social responsibility (CSR) that includes expectations of transparency and accountability on the firm’s part, and participative/evaluative inputs on the public’s part. Using the date when S&P 500 firms established cor...

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Bibliographic Details
Authors: Balasubramanian, Siva Kumar (Author) ; Fang, Yiwei (Author) ; Yang, Zihao (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2021
In: Journal of business ethics
Year: 2021, Volume: 173, Issue: 4, Pages: 737-757
Further subjects:B Corporate social responsibility
B Qualitative Interviews
B Multiple Regression Analysis
B Social media
B Aufsatz in Zeitschrift
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