Explaining viral CSR message propagation in social media: the role of normative influences
As companies increasingly communicate CSR initiatives through social media, viral message propagation has become a crucial prerequisite for CSR success. Evidence from two experimental studies, one based on a national representative online sample, shows that social media peers’ endorsement of a CSR m...
| 主要作者: | |
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| 其他作者: | ; ; ; |
| 格式: | 电子 文件 |
| 语言: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | 载入...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
2021
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| In: |
Journal of business ethics
Year: 2021, 卷: 173, 发布: 2, Pages: 365-385 |
| Further subjects: | B
CSR empowerment
B Self-construal B 虚拟小区 B Aufsatz in Zeitschrift B Normative influences B Corporate social responsibility (CSR) |
| 在线阅读: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
