Explaining viral CSR message propagation in social media: the role of normative influences
As companies increasingly communicate CSR initiatives through social media, viral message propagation has become a crucial prerequisite for CSR success. Evidence from two experimental studies, one based on a national representative online sample, shows that social media peers’ endorsement of a CSR m...
| Main Author: | |
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| Contributors: | ; ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2021
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| In: |
Journal of business ethics
Year: 2021, Volume: 173, Issue: 2, Pages: 365-385 |
| Further subjects: | B
CSR empowerment
B Self-construal B Social media B Aufsatz in Zeitschrift B Normative influences B Corporate social responsibility (CSR) |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
