Branding a New Buddhist Movement: The New Kadampa Tradition’s Self- Identification as “Modern Buddhism”
This article examines the New Kadampa Tradition’s North American missionary deployment of the epithet “Modern Buddhism” in publicity, text, and teaching. I argue that while “Modern Buddhism” branding supports the NKT’s international growth by promoting its founder’s teachings as universally accessib...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
[publisher not identified]
2020
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In: |
Journal of global buddhism
Year: 2020, Volume: 21, Pages: 11-28 |
Standardized Subjects / Keyword chains: | B
Neue Kadampa Tradition
/ North America
/ Lamaism
/ Internationalization
/ Modernity
|
IxTheo Classification: | AZ New religious movements BL Buddhism KBQ North America |
Further subjects: | B
Modern Buddhism
B Tibetan Buddhism B global Buddhism B Buddhist Modernism B New Kadampa Tradition B Buddhism in North America |
Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
Rights Information: | CC BY-NC 4.0 |