Branding a New Buddhist Movement: The New Kadampa Tradition’s Self- Identification as “Modern Buddhism”
This article examines the New Kadampa Tradition’s North American missionary deployment of the epithet “Modern Buddhism” in publicity, text, and teaching. I argue that while “Modern Buddhism” branding supports the NKT’s international growth by promoting its founder’s teachings as universally accessib...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2020
|
| In: |
Journal of global buddhism
Year: 2020, Volume: 21, Pages: 11-28 |
| Standardized Subjects / Keyword chains: | B
Neue Kadampa Tradition
/ North America
/ Lamaism
/ Internationalization
/ Modernity
|
| IxTheo Classification: | AZ New religious movements BL Buddhism KBQ North America |
| Further subjects: | B
Modern Buddhism
B Tibetan Buddhism B global Buddhism B Buddhist Modernism B New Kadampa Tradition B Buddhism in North America |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Rights Information: | CC BY-NC 4.0 |