Perceived greenwashing: the effects of green marketing on environmental and product perceptions
| Authors: | ; |
|---|---|
| 格式: | 电子 文件 |
| 语言: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
2021
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| In: |
Journal of business ethics
Year: 2021, 卷: 171, 发布: 4, Pages: 719-739 |
| Further subjects: | B
Brand attitudes
B Facial expressions B Aufsatz in Zeitschrift B Environmental Sustainability B Green value B Interactivity B Website design B Green risk B Purchase intentions B Mouse interactions |
| 在线阅读: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
|---|---|
| Contains: | Enthalten in: Journal of business ethics
|
| Persistent identifiers: | DOI: 10.1007/s10551-020-04461-0 |