Perceived greenwashing: the effects of green marketing on environmental and product perceptions
| VerfasserInnen: | ; |
|---|---|
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
2021
|
| In: |
Journal of business ethics
Jahr: 2021, Band: 171, Heft: 4, Seiten: 719-739 |
| weitere Schlagwörter: | B
Brand attitudes
B Facial expressions B Aufsatz in Zeitschrift B Environmental Sustainability B Green value B Interactivity B Website design B Green risk B Purchase intentions B Mouse interactions |
| Online-Zugang: |
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