Psychographic segmentation of cathedral visitors in England and Wales: introducing the Visitor Expectations Type Scales 2.0 (VETS 2.0)

This study employs Jungian psychological type theory, as subsequently developed by various type measures, to interpret and to classify the expectations of cathedral visitors, as assessed by the Visitor Expectations Type Scales 2.0 (VETS 2.0). Data provided by 1,278 visitors to five cathedrals in Eng...

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Bibliographic Details
Authors: Francis, Leslie J. 1947- (Author) ; Mansfield, Simon (Author) ; McKenna, Ursula (Author)
Format: Electronic Article
Language:English
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Published: Taylor & Francis 2021
In: Mental health, religion & culture
Year: 2021, Volume: 24, Issue: 6, Pages: 535-553
Further subjects:B psychological type
B tourist segmentation
B Visitor expectations
B Cathedral Studies
Online Access: Presumably Free Access
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