Susciter la générosité: le langage des organismes caritatifs et humanitaires
La montée de l’action humanitaire et le renouveau de la philanthropie ont tendance à ringardiser la charité et ses pratiques. Pourtant le monde caritatif confessionnel a beaucoup changé. Il a su faire évoluer sa communication grâce à des campagnes confiées à des agences de publicité. Cette contribut...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | French |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Ed. du Cerf
2021
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| In: |
Revue d'éthique et de théologie morale
Year: 2021, Volume: 310, Issue: 2, Pages: 69-82 |
| Standardized Subjects / Keyword chains: | B
France
/ Charity organization
/ Caritas
/ Donations collection
/ Advertising
|
| IxTheo Classification: | KBG France RK Charity work ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
Charities
B Don B Organisations caritatives et humanitaires B Charitable and humanitarian organisations B Fundraising B Philanthropy B Charité B Charity B Communication |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a La montée de l’action humanitaire et le renouveau de la philanthropie ont tendance à ringardiser la charité et ses pratiques. Pourtant le monde caritatif confessionnel a beaucoup changé. Il a su faire évoluer sa communication grâce à des campagnes confiées à des agences de publicité. Cette contribution cherche à dégager ce que les organismes caritatifs confessionnels disent de la charité à travers leurs campagnes de sollicitation de dons. | ||
| 520 | |a The rise of humanitarian action and the revival of philanthropy tend to make charity and its practices seem outdated. Nevertheless, the world of faith-based charities has changed considerably in recent years. These charities have successfully updated their strategies of communication through campaigns crafted by public-relations professionals. This article seeks to uncover what faith-based charitable organisations are saying about charity through their fundraising campaigns. | ||
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