The Easter Parade: Piety, Fashion, and Display
Irving Berlin's popular musical of 1948, Easter Parade, starring Fred Astaire and Judy Garland, opens with a wonderful shopping scene. It is the day before Easter, 1911. Astaire's character, Don Hewes, sings and dances his way along the streets of New York past a dry-goods store and throug...
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| Format: | Electronic Article |
| Language: | English |
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Cambridge University Press
1994
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| In: |
Religion and American culture
Year: 1994, Volume: 4, Issue: 2, Pages: 135-164 |
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Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a Irving Berlin's popular musical of 1948, Easter Parade, starring Fred Astaire and Judy Garland, opens with a wonderful shopping scene. It is the day before Easter, 1911. Astaire's character, Don Hewes, sings and dances his way along the streets of New York past a dry-goods store and through millinery, florist, and toy shops. “Me, oh, my,” he sings, “there's a lot to buy. There is shopping I must do. Happy Easter to you.” In the millinery store saleswomen model elaborate Easter bonnets and mellifluously offer their wares: “Here's a hat that you must take home. Happy Easter…. This was made for the hat parade on the well-known avenue. This one's nice and it's worth the price. Happy Easter to you.” Everywhere Hewes goes he buys things—a bonnet, a large pot of lilies, a toy bunny. By the time he leaves the florist, he has purchased so many gifts that he is followed by three attendants who help carry all the packages. Don Hewes is a consumer on a spree, and Easter is the occasion for it. | ||
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