RT Article
T1 An empirical analysis of digital marketing impact on consumer buying behaviour: the case of North Macedonia
JF International journal of Islamic marketing and branding
VO 5
IS 4
SP 247
OP 257
A1 Emini, Edrina
A1 Zekjiri, Hatibe Deari
A2 Zekjiri, Hatibe Deari
LA English
YR 2020
UL https://ixtheo.de/Record/1757952845
K1 digital marketing
K1 digital channels
K1 consumer buying behaviour
K1 purchase decision
K1 Developing Countries
K1 North Macedonia
K1 Aufsatz in Zeitschrift
DO 10.1504/IJIMB.2020.114377