RT Article
T1 Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus
JF Acta theologica
VO 37
IS 1
SP 97
OP 119
A1 Sanchez Sabate, R.
A1 Gelabert Santané, R. C.
A1 Badilla Briones, Y. A.
A1 Valle Rojas, C. del
A2 Gelabert Santané, R. C.
A2 Badilla Briones, Y. A.
A2 Valle Rojas, C. del
LA English
YR 2017
UL https://ixtheo.de/Record/1754965725
AB Religious apostasy is a complex phenomenon that becomes even more obscure when it involves public figures in the media industry with economic interests at stake. A paradigmatic case is that of American singer Miley Cyrus, who went from being a famous religious role model for conservative American evangelical Christians to becoming a secular and liberal celebrity, playing in highly sexualized live shows and videos. Drawing on a complementary use of sociological, economic and language theories of value, this paper explores Cyrus' religious apostasy as a transformation from a Christian commodity to a secular one. Our study shows that, while for the industry, be it Christian or secular, Cyrus' sociological and language values are always subsidiary to her economic value as a commodity, for Christian consumers, her economic value depends on her social and language values.
K1 Miley Cyrus : Walt Disney : Conservative evangelicals : Theories of value