Christian and secular values for sale: the religious apostasy of celebrity and Disney's "Hannah Montana" star Miley Cyrus

Religious apostasy is a complex phenomenon that becomes even more obscure when it involves public figures in the media industry with economic interests at stake. A paradigmatic case is that of American singer Miley Cyrus, who went from being a famous religious role model for conservative American ev...

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Bibliographic Details
Authors: Sanchez Sabate, R. (Author) ; Gelabert Santané, R. C. (Author) ; Badilla Briones, Y. A. (Author) ; Valle Rojas, C. del (Author)
Format: Electronic Article
Language:English
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Published: [publisher not identified] [2017]
In: Acta theologica
Year: 2017, Volume: 37, Issue: 1, Pages: 97-119
Standardized Subjects / Keyword chains:B Cyrus, Miley 1992- / Apostasy / Evangelical movement / Value theory
IxTheo Classification:CD Christianity and Culture
CH Christianity and Society
KBQ North America
KDG Free church
Online Access: Volltext (kostenfrei)
Volltext (lizenzpflichtig)
Parallel Edition:Electronic

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520 |a Religious apostasy is a complex phenomenon that becomes even more obscure when it involves public figures in the media industry with economic interests at stake. A paradigmatic case is that of American singer Miley Cyrus, who went from being a famous religious role model for conservative American evangelical Christians to becoming a secular and liberal celebrity, playing in highly sexualized live shows and videos. Drawing on a complementary use of sociological, economic and language theories of value, this paper explores Cyrus' religious apostasy as a transformation from a Christian commodity to a secular one. Our study shows that, while for the industry, be it Christian or secular, Cyrus' sociological and language values are always subsidiary to her economic value as a commodity, for Christian consumers, her economic value depends on her social and language values. 
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