RT Article
T1 How nationalistic appeals affect foreign luxury brand reputation: a study of ambivalent effects
JF Journal of business ethics
VO 169
IS 2
SP 261
OP 277
A1 Bartikowski, Boris 1969-
A2 Fastoso, Fernando
A2 Gierl, Heribert 1959-
LA English
YR 2021
UL https://ixtheo.de/Record/1750204789
K1 Nationalistic appeals
K1 Reactance
K1 Sustainable luxury
K1 Aufsatz in Zeitschrift
DO 10.1007/s10551-020-04483-8