CSR actions, brand value, and willingness to pay a premium price for luxury brands: does long-term orientation matter?
| Autore principale: | |
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| Altri autori: | ; ; |
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Journals Online & Print: | Caricamento...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2021
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| In: |
Journal of business ethics
Anno: 2021, Volume: 169, Fascicolo: 2, Pagine: 241-260 |
| Altre parole chiave: | B
Corporate social responsibility
B Luxury brand value B Willingness to pay a premium price B Aufsatz in Zeitschrift B Culture |
| Accesso online: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
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| Comprende: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-020-04486-5 |
