CSR actions, brand value, and willingness to pay a premium price for luxury brands: does long-term orientation matter?
| Main Author: | |
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| Contributors: | ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2021
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| In: |
Journal of business ethics
Year: 2021, Volume: 169, Issue: 2, Pages: 241-260 |
| Further subjects: | B
Corporate social responsibility
B Luxury brand value B Willingness to pay a premium price B Aufsatz in Zeitschrift B Culture |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
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| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-020-04486-5 |
