Globalizing Asian religions: management and marketing
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religi...
| Altri autori: | ; ; ; |
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| Tipo di documento: | Elettronico Libro |
| Lingua: | Inglese |
| Servizio "Subito": | Ordinare ora. |
| Verificare la disponibilità: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
Amsterdam
Amsterdam University Press
2019
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| In: | Anno: 2019 |
| Periodico/Rivista: | Global Asia
8 |
| Altre parole chiave: | B
Cults (Asia)
B Asia Religione B Cults Marketing (Asia) B Asia ; Religion B Cults ; Asia B Cults ; Asia ; Marketing |
| Accesso online: |
Volltext (lizenzpflichtig) |
| Edizione parallela: | Erscheint auch als: 9789462981447 |
| Riepilogo: | This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions. |
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| Descrizione del documento: | Title from publisher's bibliographic system (viewed on 20 Nov 2020) |
| Descrizione fisica: | 1 online resource (378 pages), digital, PDF file(s). |
| ISBN: | 978-90-485-3109-7 978-94-6298-144-7 |
