Corporate religion og Paulus' breve: Brug af Bibelen i moderne virksomhedsteori
Artiklen introducerer anvendelsen af religionsbegrebet i nye teorier om management og marketing. Den danske medgrundlægger og administrerende direktør af reklamefirmaet Kunde & Co, Jesper Kunde, har lagt grunden for denne virksomhedsteoretiske retning. Hans første Bog, Corporate Religion, analys...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | Danish |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Univ.
[2007]
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| In: |
Religionsvidenskabeligt tidsskrift
Year: 2007, Volume: 49, Pages: 29-47 |
| Further subjects: | B
Corporate Religion
B management-teori B Bibelen B Paulus B definition af religion B Jesper Kunde B socialkonstruktivisme |
| Online Access: |
Volltext (doi) Volltext (kostenfrei) |
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| 520 | |a Artiklen introducerer anvendelsen af religionsbegrebet i nye teorier om management og marketing. Den danske medgrundlægger og administrerende direktør af reklamefirmaet Kunde & Co, Jesper Kunde, har lagt grunden for denne virksomhedsteoretiske retning. Hans første Bog, Corporate Religion, analyseres grundigt. Af undersøgelsen fremgår det, at Kundes opfattelse af religion svarer til Clifford Geertz’ klassiske kulturantropologiske religionsdefinition. Ydermere fremdrages en række paralleller til Paulus’ breve, der godtgør, at Kundes forståelse og brug af religiøse forestillinger kan ses som en interpretation og applikation af paulinsk religion. Til slut konkluderes det, at den management-teoretiske religion bevidst indarbejder socialkonstruktivistiske indsigter, hvorved religionen får rentabilitet, men mister sin evne til at modsige gældende værdisystemer. | ||
| 520 | |a The article introduces the concept of religion as it is applied in new theories of management and marketing. The works of Jesper Kunde, Danish co-founder and CEO of the advertising bureau Kunde & Co, are pioneering in this field. The ideas of his first book, Corporate Religion, is presented and analyzed thoroughly. It is argued that Kunde’s conception of religion is in line with Clifford Geertz’ classic cultural anthropological definition. Furthermore several parallels to Paul’s letters are found and analyzed, showing that Kunde’s understanding and use of religious concepts and structures in fact can be seen as an interpretation and application of Pauline religion. In the end it is concluded that the management theoretical religion consciously includes the insights from social constructivism. Thereby religion attains profitability but loses the capacity to contradict conventional value systems. | ||
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