Branding the Sacral Landscape: Religious Content in Regional Tourism Marketing, Set in a Post-secular Society
There is a paucity of research on the branding of sacral landscapes as a regional strategy in tourism marketing. On the one hand, the concept of place branding, to date, has been transferred very little to sacred destinations, while on the other hand, religious content and modern tourist marketing b...
| Auteur principal: | |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publié: |
[2020]
|
| Dans: |
The international journal of religious tourism and pilgrimage
Année: 2020, Volume: 8, Numéro: 4, Pages: 50-58 |
| Sujets / Chaînes de mots-clés standardisés: | B
Allemagne
/ Postsécularisme
/ Tourisme spirituel
/ Paysage
/ Religion
/ Lieu de force
/ Sanctuaire
/ Marque
/ Tourismusmarketing
|
| Classifications IxTheo: | AD Sociologie des religions AG Vie religieuse KBB Espace germanophone ZA Sciences sociales ZB Sociologie |
| Sujets non-standardisés: | B
sacred landscape
B Branding B Sacred Sites B Religious Tourism B Germany |
| Accès en ligne: |
Volltext (Maison d'édition) |
