Co-creation: a key link between corporate social responsibility, customer trust, and customer loyalty

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Bibliographic Details
Authors: Iglesias, Oriol (Author) ; Markovic, Stefan (Author) ; Bagherzadeh, Mehdi (Author) ; Singh, Jatinder Jit (Author)
Format: Electronic Article
Language:English
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Published: Springer 2020
In: Journal of business ethics
Year: 2020, Volume: 163, Issue: 1, Pages: 151-166
Further subjects:B Corporate social responsibility
B customer loyalty
B Aufsatz in Zeitschrift
B Co-creation
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Description
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-018-4015-y