A systematic review of the bottom/base of the pyramid literature: cumulative evidence and future directions
Sixteen years ago, Prahalad and Hart (Strategy + Business 26:2-14, 2002) introduced the possibility of both profitably serving the poor and alleviating poverty. This first iteration of the Bottom/Base of the Pyramid approach (known as BoP 1.0) focused on selling to the poor. In 2008, after ethical c...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2020
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| In: |
Journal of business ethics
Year: 2020, Volume: 165, Issue: 3, Pages: 365-382 |
| Further subjects: | B
Aufsatz in Zeitschrift
B Correspondence Analysis B Developing Countries B Multinational Corporations B Poverty Alleviation B base of the pyramid / Bottom |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |