Feeling good by doing good: a selfish motivation for ethical choice
This paper examines the question of why consumers engage in ethical consumption. The authors draw on self-affirmation theory to propose that the choice of an ethical product serves a self-restorative function. Four experiments provide support for this assertion: a self-threat increases consumers’ ch...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2020
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| In: |
Journal of business ethics
Year: 2020, Volume: 166, Issue: 1, Pages: 39-49 |
| Further subjects: | B
Self-restoration
B Ethical consumption B Moral Choice B Sustainability B Aufsatz in Zeitschrift B Self-affirmation |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |