Religions as brands: new perspectives on the marketization of religion and spirituality
pt. 1. Introduction -- pt. 2. Marketing and branding religion and spirituality -- pt. 3. Religious and spiritual consuming -- pt. 4. Economic analyses of religious phenomena.
| Outros Autores: | ; |
|---|---|
| Tipo de documento: | Recurso Electrónico Livro |
| Idioma: | Inglês |
| Serviço de pedido Subito: | Pedir agora. |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
London New York
Routledge
2016
|
| Em: | Ano: 2016 |
| Coletânea / Revista: | Ashgate AHRC / ESRC religion and society series
|
| Outras palavras-chave: | B
Religions
Marketing
B Mundo B Religião Economic aspects B Consumption (Economics) B Religion in advertising B Religião B Branding (Marketing) B Espiritualidade B Markenführung B Comunidade religiosa B Marketing |
| Acesso em linha: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Não eletrônico
|
| Resumo: | pt. 1. Introduction -- pt. 2. Marketing and branding religion and spirituality -- pt. 3. Religious and spiritual consuming -- pt. 4. Economic analyses of religious phenomena. |
|---|---|
| Descrição do item: | Enthält 13 Beiträge |
| Descrição Física: | 1 Online-Ressource (xix, 256 Seiten), Illustrationen |
| ISBN: | 978-1-315-60508-1 |
| Persistent identifiers: | DOI: 10.4324/9781315605081 |
