Application of the Kano Model and DEMATEL Technique to Explore Sustainable Promotion Strategies for Thai-Chinese Temples as Tourist Attractions

With the development of the modern social economy, temple tourism has become a lucrative industry. Because of their distinct architecture, rituals, and history, temples have become an important part of the sustainable development of temple economies. Thailand, a tourism-rich country in Southeast Asi...

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Bibliographic Details
Authors: Zhu, Bo-Wei (Author) ; Huang, Zheng (Author) ; Xiong, Lei (Author)
Format: Electronic Article
Language:English
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Published: MDPI [2020]
In: Religions
Year: 2020, Volume: 11, Issue: 3
Further subjects:B Kano model
B attribute classifications
B main factor categories
B Chinese temples
B DEMATEL technique
B influential network relationships
B cultural tourism attraction
Online Access: Presumably Free Access
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