The moderating role of religiosity on cause related advertising campaigns
| Authors: | ; |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Inderscience Enterprises Ltd
2019
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| In: |
International journal of islamic marketing and branding
Year: 2019, Volume: 4, Issue: 3/4, Pages: 249-260 |
| Further subjects: | B
Aufsatz in Zeitschrift
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| ISSN: | 2055-0944 |
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| Contains: | Enthalten in: International journal of islamic marketing and branding
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