The moderating role of religiosity on cause related advertising campaigns
| Authors: | ; |
|---|---|
| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2019
|
| In: |
International journal of islamic marketing and branding
Year: 2019, Volume: 4, Issue: 3/4, Pages: 249-260 |
| Further subjects: | B
Cause-related marketing
B moderating B Consumer Behaviour B Aufsatz in Zeitschrift B Religiosity B CRM B Tunisian context |
| ISSN: | 2055-0944 |
|---|---|
| Contains: | Enthalten in: International journal of islamic marketing and branding
|
