Does humour influence perceptions of the ethicality of female-disparaging advertising?
This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour assuages et...
| 主要作者: | |
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| 其他作者: | ; |
| 格式: | 電子 Article |
| 語言: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | 載入...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
2020
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| In: |
Journal of business ethics
Year: 2020, 卷: 164, 發布: 1, Pages: 1-16 |
| Further subjects: | B
Sexism ideology
B Disparagement B Perceived ethicality B Sex B Aufsatz in Zeitschrift B Humour B Advertising |
| 在線閱讀: |
Presumably Free Access Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |