How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception?: a mixed method inquiry

Saved in:  
书目详细资料
Authors: Brunk, Katja H. (Author) ; De Boer, Cara (Author)
格式: 电子 文件
语言:English
Check availability: HBZ Gateway
Journals Online & Print:
载入...
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2020
In: Journal of business ethics
Year: 2020, 卷: 161, 发布: 2, Pages: 443-458
Further subjects:B Impression formation
B mixed methods
B Brand perceptions
B Corporate social responsibility (CSR)
B Brand ethics
B Ethical consumption
B Social desirability bias
B Sustainability
B Aufsatz in Zeitschrift
B Consumer perceived ethicality (CPE)
B corporate ethics
B Green marketing
B Negativity bias
在线阅读: Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)
lizenzpflichtig
实物特征
Item Description:Corrigendum enthalten in: Volume 162, Issue 3, March 2020, Seite 733
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-018-3973-4