How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception?: a mixed method inquiry
| Authors: | ; |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
2020
|
| Em: |
Journal of business ethics
Ano: 2020, Volume: 161, Número: 2, Páginas: 443-458 |
| Outras palavras-chave: | B
Impression formation
B mixed methods B Brand perceptions B Corporate social responsibility (CSR) B Brand ethics B Ethical consumption B Social desirability bias B Sustainability B Aufsatz in Zeitschrift B Consumer perceived ethicality (CPE) B corporate ethics B Green marketing B Negativity bias |
| Acesso em linha: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) lizenzpflichtig |
| Descrição do item: | Corrigendum enthalten in: Volume 162, Issue 3, March 2020, Seite 733 |
|---|---|
| ISSN: | 1573-0697 |
| Obras secundárias: | Enthalten in: Journal of business ethics
|
| Persistent identifiers: | DOI: 10.1007/s10551-018-3973-4 |
