How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception?: a mixed method inquiry
| Autores principales: | ; |
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| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2020
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| En: |
Journal of business ethics
Año: 2020, Volumen: 161, Número: 2, Páginas: 443-458 |
| Otras palabras clave: | B
Impression formation
B mixed methods B Brand perceptions B Corporate social responsibility (CSR) B Brand ethics B Ethical consumption B Social desirability bias B Sustainability B Aufsatz in Zeitschrift B Consumer perceived ethicality (CPE) B corporate ethics B Green marketing B Negativity bias |
| Acceso en línea: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) lizenzpflichtig |
| Notas: | Corrigendum enthalten in: Volume 162, Issue 3, March 2020, Seite 733 |
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| ISSN: | 1573-0697 |
| Obras secundarias: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-018-3973-4 |
