How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception?: a mixed method inquiry
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| Contributors: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2020
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| In: |
Journal of business ethics
Year: 2020, Volume: 161, Issue: 2, Pages: 443-458 |
| Further subjects: | B
Impression formation
B mixed methods B Brand perceptions B Corporate social responsibility (CSR) B Brand ethics B Ethical consumption B Social desirability bias B Sustainability B Aufsatz in Zeitschrift B Consumer perceived ethicality (CPE) B corporate ethics B Green marketing B Negativity bias |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) lizenzpflichtig |
| Item Description: | Corrigendum enthalten in: Volume 162, Issue 3, March 2020, Seite 733 |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-018-3973-4 |