Folk Temples and the Chinese Religious Economy
Temples in China participate in the competition for believers and are active playersin the religious economy. The managers of the most successful new temples engage instrategic decision making about marketing, promotion, innovation, and public activitiesto increase the visibility and appeal of their...
| Published in: | Interdisciplinary journal of research on religion |
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| Authors: | ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
[2005]
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| In: |
Interdisciplinary journal of research on religion
|
| Online Access: |
Volltext (kostenfrei registrierungspflichtig) |
| Summary: | Temples in China participate in the competition for believers and are active playersin the religious economy. The managers of the most successful new temples engage instrategic decision making about marketing, promotion, innovation, and public activitiesto increase the visibility and appeal of their temples. We illustrate with examples anddata from our studies of eight new temples to the deity Wong Tai Sin (Huang Daxian) inGuangdong and Zhejiang between the late 1980s and 2004 |
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| ISSN: | 1556-3723 |
| Contains: | Enthalten in: Interdisciplinary journal of research on religion
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