The Effect of Religion on the Effectiveness of Ecological Advertising

Attitudes toward ecological consumption can trigger environmentally responsible intentions and behaviors. Understanding how ecological messages can influence attitudes is essential to mitigate climate change. This paper analyzes how religious affiliation (or lack of), can influence attitudes toward...

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Bibliographic Details
Authors: Martinez-Fiestas, Myriam (Author) ; Alzamora-Ruiz, Jessica (Author) ; Casado-Aranda, Luis (Author) ; Montoro-Rios, Francisco J. (Author)
Format: Electronic Article
Language:English
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Published: Brill [2020]
In: Worldviews
Year: 2020, Volume: 24, Issue: 1, Pages: 5-34
Standardized Subjects / Keyword chains:B Environmental pollution / Information / Campaign / Behavioral modification / Religiosity / Catholicism / Atheism
IxTheo Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
NCG Environmental ethics; Creation ethics
ZD Psychology
Further subjects:B Religious Affiliation
B Effectiveness
B Catholics
B Atheists
B ecological advertising
Online Access: Volltext (Resolving-System)
Volltext (doi)