The Effect of Religion on the Effectiveness of Ecological Advertising
Attitudes toward ecological consumption can trigger environmentally responsible intentions and behaviors. Understanding how ecological messages can influence attitudes is essential to mitigate climate change. This paper analyzes how religious affiliation (or lack of), can influence attitudes toward...
| Authors: | ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Brill
[2020]
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| In: |
Worldviews
Year: 2020, Volume: 24, Issue: 1, Pages: 5-34 |
| Standardized Subjects / Keyword chains: | B
Environmental pollution
/ Information
/ Campaign
/ Behavioral modification
/ Religiosity
/ Catholicism
/ Atheism
|
| IxTheo Classification: | AD Sociology of religion; religious policy AG Religious life; material religion NCG Environmental ethics; Creation ethics ZD Psychology |
| Further subjects: | B
Religious Affiliation
B Effectiveness B Catholics B Atheists B ecological advertising |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
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| 520 | |a Attitudes toward ecological consumption can trigger environmentally responsible intentions and behaviors. Understanding how ecological messages can influence attitudes is essential to mitigate climate change. This paper analyzes how religious affiliation (or lack of), can influence attitudes toward green advertising and explores the role of religious affiliation in the effectiveness of ecological messages. The findings indicate that religious affiliation has an influence on the degree of effectiveness of each message. So, green communications can be a useful tool to persuade atheists to develop more sustainable attitudes when they are exposed the benefits that can be achieved with green behavior. However, persuasive environmental messages, in general, do not generate major changes of attitude among Catholics. Businesses, NGO?s, states, educators and society in general should acknowledge that environmental discourses fostering sustainable behavior. Furthermore, messages depicting the problems of environmental behavior have no repercussion on atheists and little on Catholics. | ||
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