Marketing in Dutch Mainline Congregations: What Religious Organizations Offer and How They Do It
In rational choice theory, the central explanatory term for the vitality of religious organizations is cost'. The higher the cost, the more successful the organization is supposed to be. However, as cost and reward are complementary, research should also pay attention to the rewards offered by...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Carfax Publ.
[2010]
|
| In: |
Journal of contemporary religion
Year: 2010, Volume: 25, Issue: 1, Pages: 21-35 |
| Online Access: |
Volltext (Resolving-System) |