The Seeker-Consumer: Scientology and the Rhetoric of Consumerism
This article contributes to the growing body of work on the Church of Scientology, arguing that the Church's Web site from 2005 to 2010 engages a rhetoric of consumerism. The Church's site does not merely exemplify consumer capitalism through a haphazard collection of marketing techniques;...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[2014]
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| In: |
Journal of religion and popular culture
Year: 2014, Volume: 26, Issue: 1, Pages: 107-123 |
| Further subjects: | B
Scientology
B Discourse B Consumerism B New Religious Movements B World Wide Web B Rhetoric B Internet B Web site B Capitalism |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
| Summary: | This article contributes to the growing body of work on the Church of Scientology, arguing that the Church's Web site from 2005 to 2010 engages a rhetoric of consumerism. The Church's site does not merely exemplify consumer capitalism through a haphazard collection of marketing techniques; rather, consumer capitalism is the site's very language: at the level of vocabulary, syntax, visual design, and site architecture, consumer capitalism is the site's mode of discursive engagement. In turn, the site's rhetoric of consumerism crafts the process of spiritual seeking into an act of capitalist consuming. |
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| ISSN: | 1703-289X |
| Contains: | Enthalten in: Journal of religion and popular culture
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| Persistent identifiers: | DOI: 10.3138/jrpc.26.1.107 |