"The Grandest, Most Compelling Story of All Time: Dominant Themes of Christian Media Marketing"
This article analyzes the marketing campaigns of best-selling Christian books and albums to identify their dominant themes. Through a literary/critical analysis, this article addresses how Christian media marketing frames the consumer as having spiritual problems, lauds the artists as Christian role...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
University of Saskatchewan
[2014]
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| Em: |
Journal of religion and popular culture
Ano: 2014, Volume: 26, Número: 1, Páginas: 23-35 |
| Outras palavras-chave: | B
media industry
B Christian media B Evangelicalism B media economy |
| Acesso em linha: |
Volltext (Resolving-System) Volltext (doi) |
| Resumo: | This article analyzes the marketing campaigns of best-selling Christian books and albums to identify their dominant themes. Through a literary/critical analysis, this article addresses how Christian media marketing frames the consumer as having spiritual problems, lauds the artists as Christian role models, and projects themes of inspiration and empowerment onto the media. Ultimately, the marketing campaigns perpetuate a definition of "Christianity" that privileges making the consumer feel inspired and empowered, and tend to ignore other Christian beliefs or themes. |
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| ISSN: | 1703-289X |
| Obras secundárias: | Enthalten in: Journal of religion and popular culture
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| Persistent identifiers: | DOI: 10.3138/jrpc.26.1.23 |