Pop Religion in Japan: Buddhist Temples, Icons, and Branding
The need manifested by Japanese Buddhist organizations to present themselves as "modern" forces that are relevant to present-day society seems to be central in shaping their communication strategies. In this regard, one interesting aspect is represented by religious institutions' atte...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
[2014]
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| In: |
Journal of religion and popular culture
Year: 2014, Volume: 26, Issue: 2, Pages: 157-172 |
| Further subjects: | B
Consumerism
B marketing strategies B Japanese Buddhism B Hello Kitty B Buddhist temples B Ryōhōji B Popular Culture B pop characters B Branding |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
| Summary: | The need manifested by Japanese Buddhist organizations to present themselves as "modern" forces that are relevant to present-day society seems to be central in shaping their communication strategies. In this regard, one interesting aspect is represented by religious institutions' attempts to "brand" themselves to enhance their profiles and visibility, specifically by drawing on popular culture formats. Based on fieldwork in Japan, I examine the use made by Japanese Buddhist institutions of these formats in their attempt to revive Buddhism and make its teachings attractive to an audience greater than the elderly parishioners who still maintain contact with their temples, mainly for funerary rites and other memorial rituals related to the ancestors. |
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| ISSN: | 1703-289X |
| Contains: | Enthalten in: Journal of religion and popular culture
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| Persistent identifiers: | DOI: 10.3138/jrpc.26.2.157 |