Marketing as an Enabler for Churches to Fulfill their Social Responsibility

Marketing plays a vital role in enabling churches to fulfilltheir social responsibility among their congregants. The mission and objective of any organisationshould be feasible, motivating, and distinctive. While outlining responsibilities and social roles, this study recognisesthat the unconvention...

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Bibliographic Details
Authors: Adebayo, Rufus O. (Author) ; Govender, Jeevarathnam Parthasarathy (Author)
Format: Electronic Article
Language:English
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Published: CEEOL [2020]
In: Journal for the study of religions and ideologies
Year: 2020, Volume: 19, Issue: 55, Pages: 3-19
Standardized Subjects / Keyword chains:B KwaZulu-Natal / Pentecostal churches / Church / Charity organization / Marketing
IxTheo Classification:KBN Sub-Saharan Africa
KDG Free church
ZA Social sciences
Further subjects:B Social Responsibility
B non-profit organisation
B Philosophy
B Business
B Marketing
Online Access: Volltext (kostenfrei)