Marketing as an Enabler for Churches to Fulfill their Social Responsibility
Marketing plays a vital role in enabling churches to fulfilltheir social responsibility among their congregants. The mission and objective of any organisationshould be feasible, motivating, and distinctive. While outlining responsibilities and social roles, this study recognisesthat the unconvention...
Authors: | ; |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
CEEOL
[2020]
|
In: |
Journal for the study of religions and ideologies
Year: 2020, Volume: 19, Issue: 55, Pages: 3-19 |
Standardized Subjects / Keyword chains: | B
KwaZulu-Natal
/ Pentecostal churches
/ Church
/ Charity organization
/ Marketing
|
IxTheo Classification: | KBN Sub-Saharan Africa KDG Free church ZA Social sciences |
Further subjects: | B
Social Responsibility
B non-profit organisation B Philosophy B Business B Marketing |
Online Access: |
Volltext (kostenfrei) |
MARC
LEADER | 00000caa a22000002 4500 | ||
---|---|---|---|
001 | 1690876093 | ||
003 | DE-627 | ||
005 | 20240409123752.0 | ||
007 | cr uuu---uuuuu | ||
008 | 200224s2020 xx |||||o 00| ||eng c | ||
035 | |a (DE-627)1690876093 | ||
035 | |a (DE-599)KXP1690876093 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |a Adebayo, Rufus O. |e VerfasserIn |4 aut | |
245 | 1 | 0 | |a Marketing as an Enabler for Churches to Fulfill their Social Responsibility |
264 | 1 | |c [2020] | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a Marketing plays a vital role in enabling churches to fulfilltheir social responsibility among their congregants. The mission and objective of any organisationshould be feasible, motivating, and distinctive. While outlining responsibilities and social roles, this study recognisesthat the unconventionalapplication of marketing principles in different contexts has been extensively recognised. These include beliefs, values, standards, mission, vision, or rules of behaviourthat guide the decisions, procedures, and systems of a church in a way that contributes to the welfare of its key stakeholders, and that respects the rights of all constituents affected by its operations. This study examines the role of marketing by churches as non-profitorganisationsin fulfilling their social responsibility. A qualitative methodology was used to gather data from eight churches in the Durbanarea of KwaZulu-Natal, South Africa, with the use of semi-structured, face-to-face interviews with participants from the Pentecostal denominationsof Christianity who practice their faith. Arising from this the study identifies an additional P', viz., "Philosophy" to add on to the existing 7Ps of services marketing in terms of perceived function or performance. This study presents a marketing paradigm centredon the 8thP for church marketers, pastors/preachers, non-profit marketers and social marketers involved with the marketingof social responsibility to consider. | ||
650 | 4 | |a Business | |
650 | 4 | |a Marketing | |
650 | 4 | |a non-profit organisation | |
650 | 4 | |a Philosophy | |
650 | 4 | |a Social Responsibility | |
652 | |a KBN:KDG:ZA | ||
689 | 0 | 0 | |d g |0 (DE-588)4606999-9 |0 (DE-627)326284567 |0 (DE-576)214201325 |2 gnd |a KwaZulu-Natal |
689 | 0 | 1 | |d s |0 (DE-588)4136841-1 |0 (DE-627)105654477 |0 (DE-576)209672587 |2 gnd |a Pfingstbewegung |
689 | 0 | 2 | |d s |0 (DE-588)4030702-5 |0 (DE-627)104731745 |0 (DE-576)208988742 |2 gnd |a Kirche |
689 | 0 | 3 | |d s |0 (DE-588)4251872-6 |0 (DE-627)104719249 |0 (DE-576)210517891 |2 gnd |a Wohltätigkeitsorganisation |
689 | 0 | 4 | |d s |0 (DE-588)4037589-4 |0 (DE-627)104364246 |0 (DE-576)209025417 |2 gnd |a Marketing |
689 | 0 | |5 (DE-627) | |
700 | 1 | |e VerfasserIn |0 (DE-588)1034762265 |0 (DE-627)746264763 |0 (DE-576)382404068 |4 aut |a Govender, Jeevarathnam Parthasarathy | |
773 | 0 | 8 | |i Enthalten in |t Journal for the study of religions and ideologies |d Cluj : CEEOL, 2002 |g 19(2020), 55, Seite 3-19 |h Online-Ressource |w (DE-627)363753826 |w (DE-600)2105787-4 |w (DE-576)281222681 |x 1583-0039 |7 nnns |
773 | 1 | 8 | |g volume:19 |g year:2020 |g number:55 |g pages:3-19 |
856 | 4 | 0 | |u http://jsri.ro/ojs/index.php/jsri/article/view/1181 |x Resolving-System |z kostenfrei |
951 | |a AR | ||
ELC | |a 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 3597762395 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1690876093 | ||
LOK | |0 005 20200612145248 | ||
LOK | |0 008 200224||||||||||||||||ger||||||| | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 935 |a ixzs |a ixzo | ||
LOK | |0 936ln |0 1442049022 |a KBN | ||
LOK | |0 936ln |0 1442050470 |a KDG | ||
LOK | |0 936ln |0 1442053771 |a ZA | ||
OAS | |a 1 | ||
ORI | |a TA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Charity organization,Church,Church,Church,Church in literature,Marketing,Pentecostal churches,Pentecostalism |
STB | 0 | 0 | |a Marketing,Mercatique,Mercatique,Marketing,Organisation de bienfaisance,Organisation caritative,Organisation caritative,Pentecôtisme,Mouvement charismatique,Église,Église |
STC | 0 | 0 | |a Iglesia,Iglesia,Marketing,Movimiento,Iglesia pentecostal,Iglesia pentecostal,Organización caritativa |
STD | 0 | 0 | |a Chiesa,Chiesa,Marketing,Movimento pentecostale,Organizzazione benefica |
STE | 0 | 0 | |a 五旬节运动,巿场营销,营销,巿场营销,教会,教会 |
STF | 0 | 0 | |a 五旬節運動,巿場營銷,營銷,巿場行銷,教會,教會 |
STG | 0 | 0 | |a Igreja,Igreja,Marketing,Movimento,Igreja pentecostal,Igreja pentecostal,Organização caritativa |
STH | 0 | 0 | |a Благотворительная организация,Маркетинг,Пятидесятники (церковь),Церковь (мотив),Церковь |
STI | 0 | 0 | |a Εκκλησία (μοτίβο),Εκκλησία,Μάρκετινγκ,Marketing,Πεντηκοστιανισμός,Φιλανθρωπική οργάνωση,Φιλανθρωπικός οργανισμός |
SUB | |a REL | ||
SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |
SYG | 0 | 0 | |a KwaZulu/Natal,Kolonie Natal,Natal,Provinz Natal,KwaZulu , Pfingstkirche,Pfingstkirchen,Pentekostalismus , Church,Christliche Kirche,Christliche Kirche , Notre-Dame-de-l'Assomption,Ste-Trinité,Sainte-Trinité,Rosenberg-Kirche , Wohlfahrtsorganisation,Karitative Organisation,Caritative Organisation,Wohlfahrtseinrichtung , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |
TIM | |a 100019940427_100020241231 |b 1994-04-27 - 2024 |