How the theory of information and journalism ethics contributes to the ethics of public relations: six principles from the dialogue between codes of ethics and Luka Brajnovic's legacy

The ethics of public relations (PR), irrespective of how many different theoretical and practical approaches have contributed to it, still has a gap to fill concerning the role of human person. This study attempts to fill this gap by introducing into PR theory the intellectual legacy of Brajnovic (1...

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Bibliographic Details
Main Author: Stanic, Matilda Kolic (Author)
Format: Electronic Article
Language:English
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Published: Taylor & Francis [2020]
In: Church, Communication and Culture
Year: 2020, Volume: 5, Issue: 1, Pages: 36-62
IxTheo Classification:NCA Ethics
RH Evangelization; Christian media
ZA Social sciences
Further subjects:B Ethics
B codes of ethics
B Information
B public relations
B Luka Brajnovic
B Communication
Online Access: Volltext (kostenfrei)