Church branding and self-packaging: the mass media and African pentecostal missionary strategy
The use of the mass media has become a contemporary and fast-growing religious phenomenon within Pentecostal and charismatic churches. By drawing implications on the use of modern media technologies, this article presents a popular case of a Charismatic church in Ghana and shows how the idea of bran...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Brill
Dec 2018
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| In: |
Journal of religion in Africa
Year: 2018, Volume: 48, Issue: 3, Pages: 231-254 |
| Standardized Subjects / Keyword chains: | B
Ghana
/ Pentecostal churches
/ Image
/ Akustische Markenführung
/ Mass media
/ Mission
|
| IxTheo Classification: | CG Christianity and Politics CH Christianity and Society KBN Sub-Saharan Africa KDG Free church RJ Mission; missiology |
| Further subjects: | B
Church
B Media consumption B Spheres of influence B Missionary B Charismatic churches B Branding B Marketing B Role B Modernity B Mass Media B Pentecostal churches B Pentecostal B Mass media B Mission B Performance B Meaning |
| Online Access: |
Volltext (Resolving-System) Volltext (Verlag) |