Islamophobia, Patriarchy, or Corporate Hegemony?: News Coverage of Nike's Pro Sport Hijab
In 2017 Nike, Inc. announced the launch of a new product, a pro hijab. Journalistic coverage of this event allows for analysis of how news reporters balance their view of religion with predispositions to cover other important elements, such as women in sport, and the growth of corporate power. Throu...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2018]
|
| In: |
Journal of media and religion
Year: 2018, Volume: 17, Issue: 3/4, Pages: 106-116 |
| Standardized Subjects / Keyword chains: | B
Nike Goddess (Firm)
/ Veil
/ Sport clothes
/ Reporting
/ Islam
/ Woman
/ Women athletes
|
| IxTheo Classification: | AD Sociology of religion; religious policy BJ Islam ZB Sociology ZC Politics in general |
| Online Access: |
Volltext (Resolving-System) |
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| 520 | |a In 2017 Nike, Inc. announced the launch of a new product, a pro hijab. Journalistic coverage of this event allows for analysis of how news reporters balance their view of religion with predispositions to cover other important elements, such as women in sport, and the growth of corporate power. Through a critical discourse analysis, the researcher discovered reporters did not manifest strong Islamophobia or patriarchy in their coverage and that they rarely questioned Nike's corporate power. | ||
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