RT Article T1 Spiritism as a target of 'annihilation': conceptual clarification and exemplification of a rhetorical strategy JF Social compass VO 66 IS 2 SP 211 OP 223 A1 Usarski, Frank LA English YR 2019 UL https://ixtheo.de/Record/1668022265 AB The rhetorical strategy of annihilation appears in situations of conflict between different world-views. It is the attempt of one of the parties involved to attribute an inferior status to the adversary. The technique requires the capacity of a social actor of influencing the public image of the phenomenon in question in a way that a public interest in the campaign becomes obvious. The success of this process of social construction depends on a twofold rhetorical talent of the 'constructor'. The first faculty is to reduce the complexity of the challenging phenomenon to alleged 'core elements'. The second one is to associate these 'core elements' to pre-established negative definitions so that the 'enemy' appears as a mere variant of a well-known unacceptable social phenomenon. In order to illustrate how and why the strategy of annihilation works, the article refers to the campaign against Spiritism driven by Brazilian authorities between 1890 and 1940. K1 Brazil K1 Brésil K1 Annihilation K1 Kardecism K1 kardecisme K1 Spiritism K1 Spiritisme K1 Stigmatisation K1 Stigmatization DO 10.1177/0037768619833312