Ramadan Advertising in Egypt: A Content Analysis With Elaboration on Select Items
Factors related to the Islamic holy month of Ramadan are discussed in this article. A content analysis of 508 Egyptian television commercials is described. Comparisons of ads run during Ramadan and those run during a non-Ramadan period are made. Findings show fewer ads during Ramadan, more emphasis...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Routledge, Taylor and Francis Group
[2003]
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In: |
Journal of media and religion
Year: 2003, Volume: 2, Issue: 2, Pages: 109-117 |
Online Access: |
Volltext (Resolving-System) |