Spirituality in Advertising: A New Theoretical Approach
Current directions in advertising practice point to the use of more spiritual themes in advertising. Yet the concept of spirituality has not received enough attention in advertising research. We argue that spirituality is a crucial dimension in the human experience with theoretical implications for...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2009]
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| In: |
Journal of media and religion
Year: 2009, Volume: 8, Issue: 1, Pages: 1-23 |
| Online Access: |
Volltext (Resolving-System) |