A Content Analysis of Jesus Merchandise
Despite the growing popularity of Jesus merchandise in Christian retailing, little attention has been given to nontraditional religious media such as Jesus merchandise. The present study examined the persuasive appeals associated with various forms of Jesus merchandise and the primary communication...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2009]
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| In: |
Journal of media and religion
Year: 2009, Volume: 8, Issue: 3, Pages: 141-157 |
| Online Access: |
Volltext (Resolving-System) |